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Marketing

[ADD IN SOMETHING HERE ABOUT WEEK TO WEEK OUTREACH]

The most effective marketing strategies present potential customers with multiple engagement opportunities. Because of the way that the timescales work in Opening the Future, there are many opportunities to bring the scheme to the attention of libraries.

These points include:

  • Launch of the scheme/model
  • Every time a library signs up (a press release with a quote from the library in question gives the library the opportunity to signal their support for open publication practices and also allows you to express gratitude in public for the signup)
  • Reaching the revenue threshold for the next book to become open access
  • Deciding which next new title will be open access (i.e. declaring the intent for a book to be published openly)
  • The publication of an open-access title

Press releases that feature books and authors should be illustrated and eye catching. When launching these announcements via a social media presence, you should ‘tag’ the associated individuals – whether that is a library or an author – to ensure the broadest spread of material.

All press releases should clearly indicate how libraries can support the model, with as few clicks as possible.

Conferences and Events

Examples of conferences at which it might be prudent to market the scheme if this is possible are:

  • Advancing Research Communication and Scholarship (ARCS) Conference
  • ALA Annual meeting
  • ALA Midwinter meeting
  • ALPSP conference
  • American Historical Association
  • American Theological Library Association (ATLA)
  • Annual Library Leadership Institute (ALLI) conference
  • Asian Conference on Literature and Librarianship (LIBRASIA) conference
  • Asian Digital Library Conference (ADLC)
  • Association of Asian Studies
  • Association of College & Research Libraries (ACRL) conference(s)
  • AUPresses Annual Meeting
  • Australian Library and Information Association (ALIA) Information Online conference
  • Berlin Open Access Conference
  • Canadian Association of Research Libraries
  • Canadian Library Association (CLA) conference
  • Charleston Conference (also Preconference)
  • Chartered Institute of Library and Information Professionals (CILIP) conference
  • CNI / Jisc library leaders conference
  • Conference of Directors of National Libraries of Asia and Oceania (CDNLAO)
  • Congress of Southeast Asian Librarians (CONSAL)
  • DCDC (RLUK, National Archives & Jisc)
  • Electronic Resources and Libraries Conference (EL&R)
  • Emerging Technologies in Academic Libraries (EmTAcL) conference
  • FORCE
  • Frankfurt Book Fair
  • Geneva Workshop on Innovations in Scholarly Communication
  • ICOLC
  • IFLA / WLIC International Federation of Library Associations
  • Information Science in an Age of Change (ISAC) conference
  • International Coalition of Library Consortia (ICOLC)
  • International Conference on Asia-Pacific Digital Libraries (ICADL)
  • Joint Conference on Digital Libraries (JCDL)
  • Joint University Librarians Advisory Committee (JULAC) conference
  • LIBER - Association of European Research Libraries
  • Library Association of Singapore (LAS) Libraries for Tomorrow conference
  • Library Collective aka LibCon
  • Library Publishing Forum
  • London Book Fair
  • Modern Language Association
  • Munin Conference
  • MUSE Meets conference
  • Music Library Association/Theatre Library Association Joint Meeting
  • National Acquisitions Group (NAG)
  • NISO Plus
  • North American Serials Interest Group (NASIG)
  • North Carolina Serials Conference
  • OA Tage/Open Access Days (Germany)
  • OASPA conference
  • Ontario Library Association OLA Super Conference
  • Open Education Conference
  • Open Science Fair
  • Researcher 2 Reader (R2R)
  • RLUK
  • SCONUL - UK Society of College, National and University Libraries conference
  • Society for Scholarly Publishing (SSP)
  • The Higher Education Technology Agenda (THETA)
  • UKSG
  • WHEF conference 

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