08. Opening the Future: workflows, partners & marketing
In order to implement Opening the Future on a day to day level, several organisational partnerships, website updates, workflows, and other BAU activities will be necessary. This section provides information about the workflows for using Opening the Future, including details of third party services, licence templates, and a lengthy FAQ that we have built up over several years of outreach and troubleshooting to authors, libraries, and publishers.
Organisational partnerships
Delivering a worldwide membership programme requires significant resources. You can make the proc...
Further logistics and workflows
You will need to display information on what packages of backlist books you are offering, and w...
Delivering the closed Backlist & OA Frontlist content
Delivery of the closed backlist subscription content The final part of the membership workflow i...
Further considerations: licensing and archiving
Use CC licencing for the OtF-funded frontlist and a Shared E-Resource Understanding (SERU) to g...
Author and library outreach
Here we detail general outreach. However, direct outreach to libraries that you hope will support...
Outreach to former and current authors
Where possible, ask your authors to undertake outreach to their own library about the model. ...
Outreach to open access or scholarly communications librarians
OA/scholarly communications librarians may support this model as part of the broader effort to ...
Outreach to acquisitions/collection librarians and using Worldcat data
Acquisition/collection librarians may wish to participate in OtF in order to enhance their coll...
Library consortia
Library consortia can offer extremely useful financial support, but their processes can be leng...
Marketing
We recommend regularly (e.g. weekly) disseminating news on your platform and social media about...
Renewals
When the current subscription has a few months left, you should get in touch with the library t...
Frequently Asked Questions (FAQs)
This section contains answers to the most frequently asked questions that we encountered in deplo...
Bibliography / further reading
Mithu Lucraft, “Open Access to academic books creates larger, more diverse and more equitable rea...